Created in April a collaborative collection, the Museum of Brazilian Isolation emerged the initiative of the young Luiza Adas, 23, as a way to disseminate arts produced throughout the country during the coronavirus pandemic. The project is hosted on Instagram and already houses more than 780 publications that vary mainly between paintings, photographs, drawings and poetry.
Between outbursts, subjective reports of daily social isolation, longing for loved ones and political manifestos through art, the profile reached about 1000 followers in just two days of existence and has already collected more than 51 thousand in just under two months since the foundation.
Beautiful portrait of the moment of turbulence, socio-political concerns, loneliness, uncertainty and, at the same time, study, discoveries, self-knowledge and (quite) cooking and care for plants, the posts of the digital museum explore the most varied themes. Common to all, is art as a cure, distraction and a way to release stress and relieve aggravated anxiety symptoms during the period.
The founder of the Isolation Museum
Graduated in Public Relations and passionate about art since childhood, Luiza, the founder of the initiative, already managed the Instagram profile “@florindolinhas”, in which she gives tips on accessible cultural programming in the city of São Paulo and shares tips and suggestions for consumption and appreciation of art.
To collaborate with the promotion of artists all over Brazil, the artist also founded the Isolation Museum with the objective of promoting the production of creative material during the pandemic and helping to give visibility to art producers all regions of the country.